Special Sauce, Served Cold: From Everest to Advertising

Robert Mads Anderson is one of the most accomplished professional mountain climbers of his generation and has brilliantly balanced those pursuits with a multi-decade run in the Creative Departments of advertising agencies around the world.

He joins the podcast to discuss the characteristics that climbers have in common, what he learned from experiencing tragedy early in his mountaineering career, what it’s like to stand on the summits of the highest peaks in the world, and why climbing Mount Everest is not the same as it used to be.

Robert and I talk about how he has carved out professional balance between the professions of advertising and climbing, and what the similarities are between leading expeditions and managing people.

Anderson at 8,300 metres above Everest South Col after completing their new Kangshung Face route. No pack, no rope and no oxygen on the way to the South Summit of Everest. Photo: Ed Webster

From the first time I heard Robert’s voice, I was smitten by both his accomplishments and the duality of his career.

I hope you find that same sense of wonder when you listen.”

Jordan Bitterman hosts the podcast, listen now on:

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And should you like to see what a very fun climb of Kilimanjaro can be like, a quick 20 minutes will take you from safari to the top of Africa.