What’s Next for Nirmal Purja after New York Times Article Alleging Sexual Harassment and Abuse?

Having an article in a paper like The New York Times has ruined more than a few careers, and this one about Nirmal Purja (aka Nimsdai) has enough evidence, support and personal stories to just about sink anyone.

His response has been pretty similar to that of another rather well known personality, when his assistant said “Deny, Deny, Deny.” And we see how well that worked out for him.

Published on Insta Stories, so it disappears in 24 hours?

And behind The New York Times reporting will be a wealth of support, of messages, of people who will have filled in blanks but wanted to be left out of the story.

The New York Times journalists are some of the best in the world, they check and double check, they verify sources, they independently fact check again. They pull in alternative view points and they have had months to review and edit this, knowing scrutiny would fall on every word and scenario they describe.

I first learned of this article at lunch over six months ago in Kathmandu when a fellow guide mentioned being queried by a journalist about Nims lifestyle.

Singularily these stories are gossip, collectively they tell a bigger, more truthful tale, and now with The Times article they reveal something much more sinister.

Stemming on from The New York Times article, the Nepali newspaper Himalayan Times dived into a number of controversial issues that have come up in the past several years.

With Nims brand being focused on Nims, his sponsorships with the likes of Nike, Red Bull, Scarpa, Grivel and Osprey will now all be under review, with Osprey taking the lead and dropping him already. Bremont Watches dropped him a couple years ago, and Mont Blanc followed up last year, as rumors began circulating.

Sponsors associate with individuals to enhance their brand and add value.

This value will now have garnered more negative equity than most companies will want to support.

And as a friend said from Kathmandu, maybe I won’t be buying that Osprey pack with his name associated with it after all.

Meanwhile, his partners on the K2 winter climb who were once proudly carrying his backpack, and his clients all sporting his gear, with his logo sprouting from their caps, suits and boots, will most likely be found selling on the cheap on the back streets of Kathmandu in the second hand shops.

While his company Elite Exped now offers expeditions to all the 8,000 metre peaks and the 7 summits, potential clients may think twice about joining them.

And will any company want to hear a motivational talk about making everything in life possible when that includes the sexual harassment and abuse of women?

Meanwhile, Rajendra Bajgain, an opposition member in the Nepal Parliament is asking for an investigation both on X and in a video.

As The New York Times article wraps with a first person quote, what sits at the heart of this that we need to remember is:

“I can’t let it keep happening,” Dr Leonardo said, adding: “I don’t want another woman to have to go through this.”